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Research papers

Managerial implications of relationship banking

Competitive pressures as well as the search for fee based incomes, mainly derived from cross-selling, have forced financial institutions to re-define their marketing strategies. Relationship banking has been perceived as a solution to these changes....

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Jean Perrien, Line Ricard
June 15, 1992
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Citation

Perrien and Ricard (1992a, June 15). Managerial implications of relationship banking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managerial-implications-of-relationship-banking


Research papers

The contribution of qualitative methodology to creative advertising

This paper discusses the contribution of qualitative research methodology to producing advertising that is both effective and creative. The argument links three main areas: 1) Changes in the models of how advertising works: away from transportation...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Judie Lannon
June 15, 1986
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Citation

Lannon, J. (1986a, June 15). The contribution of qualitative methodology to creative advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-methodology-to-creative-advertising